We're Piers, George, Scott and Patrick - cofounders of getDilly.io and Catapult FinTech.
Here's the problem: 45 million UK adults - 92% of the population - have been left behind by financial services. They can't access suitable financial advice or guidance, and the constant background stress about money is taking its toll on their wellbeing.
It's not that the right products don't exist. There are thousands of perfectly suitable savings accounts, investments, and pensions that could secure better financial futures. But people don't use them.
Why? Because the industry starts with products, not psychology.
We help people understand why they freeze when looking at their bank balance before suggesting a budgeting app. Why they feel guilty spending on themselves before building a financial plan. Why they put off thinking about investing before recommending where to start.
Financial wellbeing should be for everyone, not just the wealthy few.
Why we're doing this publicly
Starting today, we're sharing everything: the wins, the setbacks, the user stories, the product decisions, and the real metrics. Every week.
Three reasons:
Accountability - You'll see exactly how we prioritise your needs over feature bloat or investor demands.
Learning - Your feedback will make Dilly better. We're launching our Discovery Pathway beta soon, and we want you involved from day one.
Community - The 92% deserve a seat at the table while we build this. We can't solve this problem behind closed doors.
This will be messy, honest, and transformative.
What happens next:
Subscribe to follow our journey. Share this if you know someone stuck in financial anxiety. And if you want early access to the Discovery Pathway beta, drop a comment or email us at [email protected]
The financial services industry has ignored millions of people for too long. We're changing that.
What questions do you have about Dilly?